Strava is similar to a cycle computer on the phone. Users typically use a distinct GPS computer for recording and uploading the riding history and then open the application to check and compare with their friends. The word trava' is Swedish for strive and it distinguishes itself with numerous segments or ride sections that function as smaller race courses. The element of competition has led to over 86 million users as the application was launched back in 2009 and 4 million users have paid for premium access as well.

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