Tim Brown, who is co-founder of Allbirds, launched this website a decade ago and has aligned the website, which features incredible attention to detail and thought, with the sports shoes they sell. A combination of lifestyle photography and illustrations results in a website that not only tells the story behind the Allbirds but also lets users get a feel for the product. Leaning in heavily with the user experience, the usually forgotten FAQ section, for example, has been brought to life by animated GIFs and excellent illustrations.
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