In addition to being minimalist but appealing, the site is highly structured yet combines playfulness with dynamics beautifully, a true reflection of the content on the website. On the Grid clearly isn't just another lifestyle blog. What sets it apart from other HTML sites for me is the many, many unique illustrations of the cities and the simple animations that accommodate them - there's always something moving, something new to catch your eye and keep you hooked onto the page, but not too much to the point where it's overwhelming.
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