Instagram is a social media app that lets you share photos and videos with your followers. You can also apply filters and effects to your photos, and share them on other social media platforms. Instagram is one of the most popular iPhone apps, with over 500 million users, and that's why it deserves its spot on this particular mobile apps list. It has some of the best discovery technology in the social media market, as you can view things based on the #hashtags you use. The algorithm eventually learns what you're into after a couple of uses and delivers content on your 'Discover' page to accommodate.

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