This website links travelers to the largest airline in the United States of America. This website is ranked the best as it has decreased traffic. This makes the website meet visitor expectations and capture their interests. Its traffic decreased by about 1.49% on desktop and mobile platforms globally. Such traffics include the referral traffic sending direct links to the website, the display advertising traffic, and the social media traffic such as Facebook, YouTube, and Twitter. Southwest.com website also focuses on audience interests which reveals the details on the browsing interest of the visitors as their main interest is travel and tourism.

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