This is the third-best airline website globally that has its traffic decreased by about 1.85% compared to the previous month on desktop and mobile phone platforms worldwide. The top social media networks directing traffic to united.com are Facebook, YouTube, and Reddit, with YouTube emerging at the top at about 40% as compared to the others. These websites also receive digital marketing channels traffic from direct (about 52%) and a search of (41%). The top paid and organic keywords driving traffic to this website include united airlines, which has the largest composition of about 36.64 %, united flights.

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